Coach. Speaker.
Advocate for
Ethical Hiring.
Inspiring transformation through systems, support, and deeply aligned leadership.
BOOK ME AS A SPEAKER
DISCOVER MY STORY
I'm a Systems Strategist, Ethical Hiring Advocate, and Travel Advisor Coach
From juggling every client detail alone to leading a travel business supported by real systems and a trusted team, my story is proof of what becomes possible when you stop doing everything yourself and start leading with intention. I'm here to show travel agents and travel advisors how to build a business that supports their actual life, create freedom through structure, and make an impact through ethical, values-driven leadership.
Keynote Speaker
In my keynotes, I invite audiences to rethink what growth actually looks like for travel agents and travel advisors. Everything I share comes from lived experience. I cover how systems, aligned leadership, and ethical hiring build businesses that grow without breaking the person running them. The goal every time is to leave every person in that room with clarity, conviction, and a real path forward they can act on the same day.
BOOK ME AS A SPEAKER
Looking for a speaker who brings heart, strategy, and sustainable success to the stage?
TRUSTED BY:
"Thanks to Mary Beth's coaching, my evenings are now my evenings. My assistant has been able to take the busywork off my table and this has helped immensely helped my business and personal life. It has been a godsend to have her."
- Tracy S.
where strategy meets soul
As the Founder and CEO of Assistants That Work and creator of the Double Impact model, I’ve built my business on the belief that growth and integrity can coexist. After growing my travel agency by 28% during 2020—and continuing to scale with over 200% year-over-year growth—I learned firsthand that systems and support are the key to sustainable success.
Along the way, I expanded to a thriving team of assistants, modeled aligned leadership, and was honored as a Top 25 Producer with Journese (now Evoke) for three consecutive years and a Top 100 Agent among more than 8,000 advisors with my host agency. Today, I’ve guided over 10,000 business owners in building systems that serve their lives, hiring ethically, and stepping fully into their CEO role—and it’s my greatest joy to now share those lessons from the stage as a sought-after speaker on sustainable success, systems, and ethical leadership.
As the Founder and CEO of Assistants That Work and creator of the Double Impact model, I’ve built my business on the belief that growth and integrity can coexist. After growing my travel agency by 28% during 2020—and continuing to scale with over 200% year-over-year growth—I learned firsthand that systems and support are the key to sustainable success.
Along the way, I expanded to a thriving team of assistants, modeled aligned leadership, and was honored as a Top 25 Producer with Journese (now Evoke) for three consecutive years and a Top 100 Advisor among more than 8,000 advisors with my host agency. Today, I’ve guided over 10,000 business owners in building systems that serve their lives, hiring ethically, and stepping fully into their CEO role—and it’s my greatest joy to now share those lessons from the stage as a sought-after speaker on sustainable success, systems, and ethical leadership.
let's talk about
1,500+
10,000+
300+
3,400+
hours I’m no longer spending managing emails, thanks to systems, templates, and an assistant who keeps my inbox from running my life.
travel advisors have taken one of our trainings—because no one else in the industry is teaching assistants + systems like this.
advisors have joined Systems & Assistants That Work—and many now have assistants who are changing their businesses and their lives.
members in the free Facebook group—a safe, fluff-free space to learn, grow, and get real about what’s not working (and how to fix it).
It all started with a gold couch and the hard truth.
We were sitting on the gold couch when it all came crashing down. I was working nonstop, saying yes to everything, running a “successful” business that was quietly wrecking me. My health was unraveling. My calendar was a blur of late nights and missed moments. I couldn’t remember the last time I felt rested, let alone present.
That’s when Robbie looked at me, eyes full of love and concern, and said what I hadn’t been willing to admit: “You can’t keep living like this.” That conversation broke something open. Because he was right. I had built a business that looked good on the outside, but it was costing me everything that mattered.
"we can't keep living like this."
That gold couch became the place where I cried, exhaled, and finally chose to do things differently. I got support. I created real systems. I stopped trying to do it all myself. And slowly, I rebuilt—not just my business, but my life.
That’s the work I do now. Helping travel advisors create businesses that give back more than they take. That support your actual life. That leave room for breath, for beauty, for being. It starts with a moment like mine—when you decide: never again. And from there, everything can change.
