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Flodesk recently launched a brand new email builder called Studio, and we have been genuinely impressed. We have been using it to create beautiful, on-brand email templates for our prospective clients, and the speed is the part that keeps surprising us. What used to potentially take a couple of hours now takes minutes. Let’s get […]

Flodesk Studio Just Launched, and It Is Changing How We Build Client Emails

AI, Systems and Workflows

June 30, 2026

Flodesk Studio for Travel Agents and Advisors
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There are three things Robbie and I ask about when looking at travel agent CRMs: Tech can be overwhelming, and some of this may sound like a lot, but we’re going to try to break this down so you can think about these things in your business.  1. Security: the steps a software company takes to ensure […]

Systems and Workflows, Travel Agent CRMs

Three things to ask when looking at Travel Agent CRMs

June 25, 2026

Mary Beth Lynn, travel agent systems and assistants expert, working on her laptop.
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I often hear about how AI is going to replace assistants, and that couldn’t be further from the truth.  Just like the internet changed how people booked travel, AI will change the travel industry and many others, and already is.  What I’ve found is that while AI does help us be more efficient and help […]

AI and Assistants: How do they fit together?

AI, Virtual Assistants

June 23, 2026

Mary Beth Lynn and Robbie Lynn, systems and assistants experts for travel advisors, working from their gold couch.
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Your inbox is probably the first thing you open every morning as a travel advisor. And if you’re like most travel agents I talk to, it’s also the first thing that makes you want to close your laptop and walk away. Our inboxes are the NUMBER ONE thing threatening to steal our time, our focus, […]

Systems and Workflows, Time Freedom

How Travel Advisors Can Get to Inbox Zero in Five Days

June 4, 2026

Mary Beth Lynn, creator of the Inbox Zero Challenge for Travel Advisors. Travel Agent Systems and Assistants Expert.
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Most travel advisors are not running their businesses. Their businesses are running them. The day starts with the inbox. Then a client question comes in. Then a supplier update. Then a Travefy that needs to be built. Then it’s 3pm and the work that actually matters, the sales call you were going to make, the […]

What a Travel Advisor CEO Actually Does With Her Day

CEO Mindset

May 23, 2026

Mary Beth Lynn, Travel Agent Systems and Assistants Expert, with her husband, Robbie Lynn, and dog, Sadie.
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Being exhausted IS NOT something to brag about. “I’ve been absolutely slammed.” “I haven’t taken a day off in weeks.” “I’m running on coffee and adrenaline.” Sound familiar? In the travel industry, especially, these statements get nodded at, related to, and even admired. We have somehow turned running ourselves into the ground into proof that […]

Burnout, Boundaries and the Bigger Picture

Burnout Is Not a Badge of Honor for Travel Agents

May 20, 2026

Mary Beth Lynn, Travel Advisor Systems and Inbox Expert, with her dog, Sadie.
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When you sit down to work in the morning, what is the first thing you do? If you opened your inbox before you even had a plan for the day, you already handed over control. The moment you do that, your inbox becomes your to-do list. And that to-do list was written entirely by other […]

Why Your Inbox Is Running Your Business (And How to Take It Back)

Systems and Workflows

May 20, 2026

Mary Beth Lynn, Travel Advisor Systems Expert, and her Fall floral arrangement.
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You already know you’re busy. You knew it six months ago, too. And six months before that. But somewhere along the way, busy started feeling normal. You stopped questioning it and started just surviving it. Here’s what I want you to consider today: what if you didn’t need to be this buried? What if the […]

Delegation and Hiring an Assistant

Five Signs You Were Ready for an Assistant Six Months Ago

May 20, 2026

Mary Beth Lynn with her husband, Robbie Lynn, working on their Gold Couch.
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I want you to picture this: A corner office. A heavy wooden desk. A CEO sitting behind it, focused, uninterrupted, doing the work that only he could do. And right outside that office door? A secretary at her own desk, standing guard. Nobody got past her. Not a question. Not a phone call. Not a […]

What a 1950s Secretary Can Teach You About Running a Modern Travel Business

CEO Mindset

May 20, 2026

Mary Beth and Robbie Lynn, Travel Advisor Systems and Workflow experts, working together.