REad More

You finally did it. After months of 12-hour days as a travel advisor, you hired an assistant for your travel business. Help was here! So on their first Monday, you opened your inbox and started forwarding. Supplier confirmations. The rooming list for your fall group trip. Three new client inquiries. That flight change you didn’t […]

Hiring a Travel Advisor Assistant? Avoid the Dumping Trap

Delegation and Hiring an Assistant, Virtual Assistants

September 29, 2026

Mary Beth Lynn and Robbie Lynn, travel advisor assistant and delegation experts.
REad More

I often hear about how AI is going to replace assistants, and that couldn’t be further from the truth.  Just like the internet changed how people booked travel, AI will change the travel industry and many others, and already is.  What I’ve found is that while AI does help us be more efficient and help […]

AI, Virtual Assistants

AI and Assistants: How do they fit together?

June 23, 2026

Mary Beth Lynn and Robbie Lynn, systems and assistants experts for travel advisors, working from their gold couch.