You didn’t start your travel business to feel constantly behind.
You started it because you wanted to design your own life.

Because you believed in giving clients unforgettable journeys, without sacrificing your own joy to do it.
Because you dreamed of closing your laptop on a Friday afternoon, knowing everything was handled.

But instead?

You’re triple-checking flight confirmations at 10pm.
You’re answering client texts while standing in the grocery store.
You’re squeezing invoicing and proposal edits into the sliver of time between soccer practice and dinner.

Every day feels like you’re just trying to stay afloat.

And somewhere in the whirlwind of tabs and tasks, you find yourself wondering… “Is this really what I built my business for?”
Let me gently offer you this: You are not lazy. You are not bad at business. You are not behind.

You’re just stuck in the "Do Everything Joe" Mode: where you are the one holding every single piece together.

And my friend, that’s not sustainable. That’s not leadership.
And it’s definitely not freedom.

The CEO Shift is here to help you step out of reaction modE and into your role as the visionary, intentional leader your business (and your life) needs.

Over 5 powerful days, you’ll receive:

Daily mindset shifts to help you see your role in a whole new way

Simple, doable action steps that take 5–10 minutes a day

Encouragement that feels like a hug (and a loving nudge)

A clear next step toward building a business that can finally breathe

It’s about doing less, with intention.

Because you were never meant to do it all.

You were meant to lead.
To guide.
To build something that lasts and doesn’t cost you your peace.

Let’s get started, friend!

This isn't about
doing more.

you'll walk away with:

Clarity on what only you should be doing


The truth about delegation (and what’s been holding you back)


The first steps to reclaiming your time, your energy, and your life


A whole new way of thinking about success, leadership, and sustainability

Hi there! I'm mary beth.

I know exactly what it feels like to be buried under an endless to-do list, working way too many hours, and wondering if there’s ever going to be a way out.

My turning point? A late-night conversation with my husband on our gold couch, where I had to face a hard truth—I either had to scale back my business or figure out a way to make it run without consuming my entire life. Spoiler alert: I chose the second option.

I took a leap of faith and hired my first virtual assistant from the Philippines, and it completely transformed everything. By putting the right systems in place, I went from 50+ hour workweeks to just 20 hours a week while growing my business by 200% year over year. And the best part? I got my life back.

That’s why I created Assistants That Work. I’ve now helped thousands of entrepreneurs do exactly what I did—build a thriving, profitable business without burning themselves out. Because you deserve more than just survival. You deserve to run your business like a true CEO—with freedom, clarity, and the right support behind you.

✨ I’ve been in the travel industry for seven years and started my own agency in 2018.
✨I built a rock-solid team of four assistants who keep my business running like clockwork.
✨ I’ve won the Top 100 Agent Award three years in a row (out of 7,000+ agents!).
✨ I’m one of just 25 agents nationwide to be named a Curator with Journese for three consecutive years.

I’m here to show you that you don’t have to do it all yourself. Your business should work for you, not the other way around. Let’s make that happen together.